THE FRICTION
You've proven product-market fit in Israel, but the US is a different game.
Different buyers, different trust signals, different business landscape. Most Israeli scale-ups underestimate what it takes.
01
OPERATIONAL DISTANCE
Operating from 6,000 miles away is a recipe for irrelevance. US buyers demand proximity, speed, and deep cultural alignment that cannot be faked over Zoom.
02
TEAM MISALIGNMENT
Israeli startups often scale their US presence too early or with the wrong leadership profiles, burning through capital with zero market traction.
03
MESSAGING GAP
What wins in Tel Aviv fails in New York. Without strategic translation, your technical superiority remains 'noise' in a hyper-competitive US market.
04
PRICING FRICTION
Misunderstanding US procurement cycles and buyer psychology leads to misaligned pricing that stalls deals before they reach the final stage.
SERVICES
01
US MARKET ENTRY
Establish your footprint. We help you with Go-to-Market strategy, from ICP through to sales and marketing execution
02
FRACTIONAL US MANAGEMENT
Strategic leadership without the overhead. We act as your US country arm before you commit to building a full local team.
03
PRODUCT MARKETING
Cultural translation of your technology. We align your value proposition with the specific psychological drivers of US buyers.
04
LEAD GENERATION
Build your US sales Pipeline. We guide Israeli startups from zero to your first high-value US customers.
05
SEO AND AIO
With 25+ years in SEO and the rapidly evolving world of AIO, we'll help you establish credibility in your market.
06
Biz Dev
Your Israeli network is solid, but it you need to develop your US contacts. We help with that, connecting you to the right people.