THE FRICTION
You've proven product-market fit in Israel, But the US is a different game! different buyers, different trust signals, different media landscape. Most Israeli scale-ups underestimate what it takes.
01
OPERATIONAL DISTANCE
Operating from 6,000 miles away is a recipe for irrelevance. US buyers demand proximity, speed, and deep cultural alignment that cannot be faked over Zoom.
02
TEAM MISALIGNMENT
Israeli startups often scale their US presence too early or with the wrong leadership profiles, burning through capital with zero market traction.
03
MESSAGING GAP
What wins in Tel Aviv fails in New York. Without strategic translation, your technical superiority remains 'noise' in a hyper-competitive US market.
04
PRICING FRICTION
Misunderstanding US procurement cycles and buyer psychology leads to misaligned pricing that stalls deals before they reach the final stage.
SERVICES
01
US MARKET ENTRY
Establish your footprint. We guide Israeli startups from zero to their first high-value US customers with local expertise.
02
FRACTIONAL US MANAGEMENT
Strategic leadership without the overhead. We act as your US country arm before you commit to building a full local team.
03
PRODUCT MARKETING
Cultural translation of your technology. We align your value proposition with the specific psychological drivers of US buyers.
04
LEAD GENERATION
Establish your footprint. We guide Israeli startups from zero to their first high-value US customers with local expertise.
05
SEO AND AIO
With 25+ years in SEO and the rapidly evolving world of AIO, we'll help you establish credibility in your market, with potential customers, and win the AI race.
06
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OUR CORE TEAM
Darren Gladstone
Brian Boros
Paul Gladstone
Oren Askarov
US Team Lead
SEO/ AIO Lead
With over 20 years of experience in US market expansion, Jonathan specializes in bridging the operational gap for international tech firms. He provides the fractional leadership Israeli startups need to navigate complex US procurement cycles and establish local relevance during the critical first phase of entry.
Product Marketing Lead
Sarah excels at the cultural translation of technology. She helps startups align their technical superiority with the psychological drivers of American B2B buyers, ensuring that innovative Israeli solutions are messaged effectively to cut through the noise and resonate within hyper-competitive US market environments.
David is the driving force behind our on-the-ground execution. He helps founders turn innovation into traction through aggressive lead generation and strategic sales development. His focus is on accelerating success by eliminating the guesswork and reducing the hiring risks typically associated with early US market entry.
Sales/ Rev Ops Lead
With 25+ years in digital visibility and the evolving landscape of AIO (AI Optimization), Rachel ensures our clients win the digital race. She establishes deep authority and credibility for Israeli founders, navigating the shifts in search to place startups where US buyers are actively seeking solutions.